The cars roar by in a deafening 3,000-horsepower blur.

The fans hold their breath. They love their drivers and this captive audience goes out of its way to show it.

With particular interest in the aftermarket automotive industry, the outdoors and technology, the NHRA's fan base is represented by the youngest and most diverse supporters in all professional sports. The NHRA excels in including this group with an all-access pit area that brings them face-to-face with your racing team and its supporting brands and businesses. Opportunities also exist for marketing partners to set up booths, displays and stages in this same "backstage" area that makes everyone at the race feel like
a part of the action.

No other unique marketing opportunity generates an audience that comes to you; that views your business as an authority in the sport they love. These guys and girls show pure respect for their cars and drivers?and show equal thanks to the businesses that support them.

NHRA FAN STATS*:

• More than 32 million fans, up to 125,000 fans
  present per event
• One of the youngest average fan age in sports
• 70% say they're more likely to choose sponsors' products
  over comparable brands
• Above-average discretionary income

*Source: NHRAŽ Marketing Overview October 2007

Winning breeds championships, broken records, fans and recognition for your race team and marketing partners.

Our race team personifies winning. Piloted by a record-breaking driver with three championships. Tuned by a crew chief who's eclipsed more than a dozen elapsed time records that still stand. And captained by an owner with a history of business and racing success to unify all this potential.

That's the Jackson Racing Top Alcohol
Funny Car NHRA team.

And this is your chance to form a unique marketing partnership with this perennial winner and fan-favorite.